Sydney Clarridge & Consumer Behavior

 Chapter 11- Income and Social Class Social Class and Income Data Predict Expensive, Symbolic Products. As a society, products are the manifestation of social class and income. This week I have thought a lot about my experiences and the people I have met throughout my life. I would like to focus on the idea of status symbols.  Status symbols are products whose primary purpose is to communicate someone's social standing. These products show off prestige and wealth to others. In my experiences, I have seen how a product can communicate someone's wealth, as I know many other people have also experienced. I would like to use examples of people I know, and how the products they buy communicate their wealth, but I would also like to highlight the differences between the people and the products that they buy.  In my freshman and sophomore years of college, I attended the beautiful University of Tampa. While I was there I witnessed an immense amount of wealth like nothing I had s...

 Chapter 11-  Group Influences and Social Media "Word of mouth is the most important driver of product choice." and I would agree. This week in Consumer Behavior we discussed decision making. We discussed how we make them and what influences the products we place in our shopping carts. In this chapter, there is an emphasis on the type of decision a purchase might be. Is it an individual choice or is it a group choice? What kind of theories can be applied? Does social power play a role in the decision?  How can I demonstrate how word of mouth has influenced my choice in which products I purchase? I will use a couple examples of products and social media influencers, friends, and platforms that have influenced my decision-making through word of mouth.  I have a love for clothing and shopping for clothes. Recently, I have been using TikTok more often, and because of the algorithm, my For You Page has become filled with suggestions regarding stores and individual pieces ...

Chapter 1- Understanding how marketers understand the wants and needs of the consumer. Not every consumer is the same, we know this. Every person is unique in how they look, act, through cultures, languages, preferences, regions, etc. There is so much that makes each consumer unique to a business. So, how do marketers go about targeting, and categorizing consumers into different sectors in the effort to earn business?     Marketers look at demographics , or data relating to the population and groups within it. Examples of groups that are looked at in-depth within this chapter are age, gender, family structure, social class and income, race, geography, and lifestyle. All of these variables allow for the marketer to group each person into one section or another. The variables listed above are some of the larger examples of demographics, but there are far more demographics that can be similar within a group that may differ from another. These unique groups are called segments....