Sydney Clarridge & Consumer Behavior

 In looking at attitudes, there is an important model that creates attitudes towards a brand or item. How can we apply this model towards a product, and what is this model? The model is called the ABC Model of Attitudes . It includes three components: affect, behavior, and cognition.  Affect is how someone would feel about a subject of attitude.  Behavior is the actions someone takes towards the object. Finally, Cognition is what someone believes to be true about the object.  We can apply this model to Reece's Peanut Butter Cups . Affect: I feel that Reece's Cups are delicious and they are my favorite candy.  Behavior: When I go to Wegman's or any other store that sells the candy, I would seek it out to purchase it  Cognition: I believe that Reece's are a popular candy that is convenient to find and buy. 

 As a young woman in 2021, I can definitely speak on the ideal female beauty . As a young woman, there is a lot of pressure to fit the standard of beauty, especially in the age of the internet when there are filters, photoshop, influencers, and celebrities receiving augmentations, fillers, and surgeries behind closed doors (I just feel there should be more transparency; I am not shaming), there is a real sense that you are not "perfect." When you see beautiful models across social media and TV, it is hard to feel good sometimes when they are so perfect, when in reality they were not born like that and defiantly did not "wake up like this" as Beyonce once said.  Bella Hadid's before and after rhinoplasty that has been denied to have happened. There is hope on the horizon though. As referenced in the chapter, there has been a push for body positivity and feeling good in the skin that you are in. This is a means to rid of fattism, or the discrimination or dislike f...

 Have you ever had a conflict that affected what you purchased? These conflicts of motivation are called Motivational conflicts. What are the types of motivational conflicts? Approach-Approach Conflict This is when the consumer must choose between two desirable alternatives.  I remember in high school, and the process of picking out a prom dress rolled around. This was already an impossible task, but eventually, I had the choice between two dressed I loved. They were within the same price range, and so pretty. The decision was so difficult I actually left the final choice up to my mom! Approach-Avoidance Conflict This is the consumer desires a goal but also would like to avoid it at the same time. I have been having trouble with my skin lately, and I have been breaking out quite frequently. I decided two weeks ago I would cut a lot of sugar out of my diet and start to drink more water. Although I have made this decision, I went out to dinner recently and decided to drink my be...

What is Memory and How Does it Work? We just have memories, but have you ever thought about memories technically?  What is Memory? Memory is the process of acquiring information and storing it over periods of time so the information will be available when we need it. Once we know that 2+2=4, it becomes a memory, or it is learned and memorized, later on in our lives, the information stored in our minds will be available when necessary, and you will never have to count your fingers again to reach the sum.  Memory takes place over a series of steps, what is the Memory Process? 1) Encoding 2) Storage  3) Retrieval  Encoding is the process by which short-term memory solidifies into long-term memory. This solidification is more likely to happen when we can make connections with things we have already memorized. For example, it is easy to remember Target's logo, because we already know what a target looks like, it is similar to the logo.  Storage  is the process ...

 Can marketers gain an advantage through consumer's sensory systems?  Yes! Using our senses, marketers have been gaining an advantage through appealing to our vision, taste, smell, hearing, and touch. This type of marketing is called Sensory Marketing.  Let's find sensory marketing examples for a few of our senses. Vision When I think of vision being used as a marketing tactic, I think of companies that offer an aesthetic. The first store that comes to mind is Apple stores. These store locations are very distinguishable and fit with the brand. Apple is known for its simple, sleek, and functional design. Stores are very similar to the products offered and are unique to other stores we might find at the mall. Apple is brightly lit with fluorescent lights, large windows that cover the front of the store, modern, simple displays and desks, and a very limited color palette. The stark white throughout the store suggests a clean, sterile environment, and leaves consumers with a ...

 Fashion is ever-changing! Or in this case more in cycles of adaptation.  I think fashion is really awesome and I spend a lot of time thinking and reading about it. Fashion is interesting because of the ways that it goes in and out of style. Some articles of clothing, aesthetics, toys, etc. are super popular for a couple years, they will very quickly lose momentum to not be seen again for decades, but then make a crazy come back into society. Others are here to stay and have been appreciated for years.  Let's jump into the Cycle of Fashion Adaptation. The cycle is described through Classics, Fads, and Fashions.  Classics are described as something that will be accepted for a very long period of time.  When I think of something that is a classic, I think of hardwood flooring in a home. This is always a go-to and something that will be liked for many years to come. It is not going out of style soon, although some variations will be less appealing than others over ...